Episode 20: Top Secret Catalog Marketing Strategies for Industrial Distributors

Posted by Matt Johnson on Aug 17, 2019 8:48:11 AM

How do you retain and grow your existing business while simultaneously attacking new markets and customer segments? The answer is an old-school sales tool with a new-school twist. In this episode of the Takeover, I'll share my ultimate catalog marketing strategies that are proven to drive sales and customer ... Read More

Episode 19: How to Choose The Right eCommerce Platform

Posted by Matt Johnson on Jul 23, 2019 12:35:36 PM

Should you use an open source, bolt-on, or speciality platform for your eCommerce website? The myriad of options available to industrial distributors today is both a blessing and source of frustration. Choosing the right engine to power your online branch can mean the difference between digital profitability ... Read More

Episode 18: The Customer Drives Every Important Decision

Posted by Matt Johnson on Jul 9, 2019 8:53:37 PM

We can learn a lot from Amazon about any number of eCommerce best practices, but the number one thing that stands out is their customer-centric approach to management and innovation. They're obsessed with customer experience! As industrial distributors we should be too. Spinstak's eComm-Wheel of Growth is ... Read More

Episode 17: Introducing Industrial Marketing 101 - eCommerce Master Class

Posted by Matt Johnson on Jun 27, 2019 10:13:52 AM

Independent distributors are at a crossroads when it comes to eCommerce. What's going to happen if you fail to adapt to new buyers, new technology, and new expectations for your traditional B2B industrial supply business? Matt shares an exciting new resource that can help you save time and money on your ... Read More

Episode 16: How to Build an Internal Marketing Team

Posted by Matt Johnson on Mar 7, 2019 5:06:06 PM

What does it take to run an elite marketing program in-house? In this episode, we're going to discuss the best practices for building an internal marketing team as well as when and how to outsource projects with agency partners. One of the things I have learned from my years working in the agency world, is ... Read More

Episode 15: Building a Digital Customer Journey

Posted by Matt Johnson on Feb 13, 2019 3:22:19 PM

How will industrial distributors survive the generational shift in buying behavior? One answer is to build a digital customer journey that utilizes simple marketing tools and strategies that anyone can execute. The goal is to generate more engagements with your customer base which helps you minimize ... Read More

Growth Driven Design and the Industrial Distributor [Grow Live Episode 13]

Posted by Matt Johnson on Oct 27, 2017 2:21:00 PM

Let data drive your decision making process. Matt Johnson and Renia Carsillo are back for another episode of Grow Live. This week they talk about Agile Project Management and Growth Driven Design in the industrial distributor’s world of  website redesign. Watch, listen or read now and learn more about: How ... Read More