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| 3 minute read

Continuing the Conversation After a Trade Show

Feeling like a winner!

You’ve come away from the show feeling like a champion: the trade show booth looked amazing—attracting more visitors than you even imagined—and your team managed to scan an impressive number of badges. All your efforts at lead generation have paid off. Your work is done.

Right?

| 5 minute read

7 Most Common Mistakes Businesses Make at Trade Shows

Hosting a trade show booth takes a lot of hard work and investment but done right, the benefits can far outweigh the costs.

So much is involved in bringing it all together—from planning and preparation, to the daily grind at the booth—that something’s bound to go wrong. There are just some things that you can’t control and that’s fine, you roll with it.

The best-laid plans of mice and men often go awry.

But what about the things that you can control? While it’s impossible to predict every possible blunder, there are several mistakes that businesses commonly make at trade shows; mistakes which can diminish their ROI and the overall benefits of their participation. Here’s the good news though: once you know what to look out for, these mistakes are totally avoidable!

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| 2 minute read

Why You Need to Start Planning Your Trade Show Displays Today!

So you want to participate in a trade show.

Great! You’ll have the opportunity to showcase your products, build brand recognition, and present your company to your targeted audience. Success at a trade show doesn’t just happen though; you’ll need to plan and prepare well in advance so give yourself a generous amount of lead time.

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| 8 minute read

Let's Grow Podcast Transcript: Episode 2

In our first interview with Samantha Neilson (Marketing Manager at Accuform Signs), we talk about her best practices for having a well-equipped trade show team, attracting more traffic (and potential leads) to your booth, and surviving those long trade show days. Samantha is the company’s go-to trade show gal. She is responsible for planning, manning, and executing many of Accuform’s trade show displays and exhibits.

Listen to the episode here.

For a closer look at Trade Show design, download our ebook, “The Definitive Guide to B2B Trade Show Marketing”. It's free!