Working with designers: 3 things marketing managers MUST know

Posted by Luke Kenney on Sep 20, 2017 10:28:39 AM

“Designers SUCK!” Have those words, or something similar, ever come out of your mouth? *Sarcastic Gasp* If you answered “yes,” shame on you! If you said “no,” then good for you. You have self-control. I know you’ve thought it though... Truth is, not all designers are the same. But we’re all pretty alike. ... Read More

Creating Remarkable Content for Industrial End Users

Posted by Matt Johnson on Jun 27, 2017 9:40:10 AM

You're probably here because you want to solve problems for industrial end users. That's how sales happen. But it can be challenging to create consistent content that people actually want to read.  I will teach you a simple 5-step process for content marketing a bit later. But first, let me ask you a ... Read More