Episode 15: Building a Digital Customer Journey

Posted by Matt Johnson on Feb 13, 2019 3:22:19 PM

How will industrial distributors survive the generational shift in buying behavior? One answer is to build a digital customer journey that utilizes simple marketing tools and strategies that anyone can execute. The goal is to generate more engagements with your customer base which helps you minimize ... Read More

5 Reasons Printed Flyers are Still Effective in Sales & Marketing!

Posted by Matt Johnson on Jan 4, 2018 2:32:00 PM

Paper is dead, everyone knows that, right?!  If there's one piece in marketing that people think is dead, that piece would be printed flyers. Well…..I think this topic deserves a good ole fashion debate. Just because you spend all day on a smart phone doesn’t mean your customers don’t appreciate a nice ... Read More