Creating Personas for Industrial Marketing: The Complete Guide

Posted by Matt Johnson on Dec 11, 2017 7:45:00 AM

“Will you read me a bedtime story?” Do you remember asking that question to your parents each night when you were a youngin? Maybe you have little ones of your own who always request to hear a story right before they drift off to sleep. As a society, we love stories. We spend hours watching Netflix, catching ... Read More

Developing Personas for Industrial Marketing [Grow Live Episode 3]

Posted by Matt Johnson on Aug 23, 2017 10:35:37 AM

  How to Develop your persona story and why it’s important   Matt and Renia sit down with Misti Ferris to talk about developing personas for industrial marketing. So, what the heck is a persona story? On this episode of Grow Live we explain what it is and how it can help grow your business. Learn tips to ... Read More