Better Industrial Sales and Marketing Starts with Developing Buyer Personas

Posted by Matt Johnson on Jun 2, 2016 5:56:04 PM
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Topics: Marketing

These days, industrial buyers are constantly bombarded with emails and information from dozens of industrial suppliers and distributors, each claiming that their product or service is exactly what the buyer needs. This extensive inbox influx can start to get frustrating, however, and while your company may ... Read More

Distributor's Guide: How to Use Supplier Co-Op Dollars

Posted by Matt Johnson on May 6, 2016 8:30:31 AM

Learn how to use supplier co-op dollars to pay for your next catalog or website project. When last did you collect co-op dollars from the suppliers featured in your marketing efforts? The process of claiming co-op dollars isn’t terribly complicated but many distributors leave the majority of their available ... Read More