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| 6 minute read

Episode 21: Failure to Launch Your eCommerce Website

Every industrial distributor knows eCommerce should be an important part of their business, but very few can actually get the boat out of the harbor, and even fewer can say that eCommerce sales account for a significant portion of their total revenue. In this episode of the Takeover, I share three reasons why distributors struggle to launch their online channel and what to do about it.

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| 11 minute read

Episode 20: Top Secret Catalog Marketing Strategies for Industrial Distributors

How do you retain and grow your existing business while simultaneously attacking new markets and customer segments? The answer is an old-school sales tool with a new-school twist. In this episode of the Takeover, I'll share my ultimate catalog marketing strategies that are proven to drive sales and customer engagement.

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| 4 minute read

Episode 19: How to Choose The Right eCommerce Platform

Should you use an open source, bolt-on, or speciality platform for your eCommerce website? The myriad of options available to industrial distributors today is both a blessing and source of frustration. Choosing the right engine to power your online branch can mean the difference between digital profitability and a costly mistake. In this episode of The Takeover, we will explore the different types of eCommerce platforms available to industrial distributors and which option is right for YOUR business.

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| 3 minute read

Episode 18: The Customer Drives Every Important Decision

We can learn a lot from Amazon about any number of eCommerce best practices, but the number one thing that stands out is their customer-centric approach to management and innovation. They're obsessed with customer experience! As industrial distributors we should be too. Spinstak's eComm-Wheel of Growth is our proprietary system for building, launching, and growing an industrial distribution website.

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| 3 minute read

Episode 17: Introducing Industrial Marketing 101 - eCommerce Master Class

Independent distributors are at a crossroads when it comes to eCommerce. What's going to happen if you fail to adapt to new buyers, new technology, and new expectations for your traditional B2B industrial supply business? Matt shares an exciting new resource that can help you save time and money on your eCommerce initiative.

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| 8 minute read

Episode 16: How to Build an Internal Marketing Team

What does it take to run an elite marketing program in-house? In this episode, we're going to discuss the best practices for building an internal marketing team as well as when and how to outsource projects with agency partners.

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| 6 minute read

Episode 15: Building a Digital Customer Journey

How will industrial distributors survive the generational shift in buying behavior? One answer is to build a digital customer journey that utilizes simple marketing tools and strategies that anyone can execute. The goal is to generate more engagements with your customer base which helps you minimize attrition, educate your customers, and grow your share of wallet.

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| 3 minute read

Episode 14: The State of Distributor Marketing with Jonathan Bein

Only 6% of distributors are happy with the results of their marketing efforts and the rest are just plain frustrated. In this episode, Jonathan Bein, from Real Results Marketing joins us to talk about his research survey on distributor marketing. Learn what is working and which areas distributor leaders need to focus on in 2019 to grow their market share.

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| 2 minute read

Episode 13: The Only Number That Matters with Wayne Johnson

There's only one metric that really matters! Net Profit or EBIDTA is the magic formula for growth. Profit allows you to reinvest in your sales, marketing, and people to add rocket fuel to your business. On this episode, Wayne Johnson, joins us in the studio to talk about some practical steps you can take to begin managing for the bottom line.