Episode 20: Top Secret Catalog Marketing Strategies for Industrial Distributors

Posted by Matt Johnson on Aug 17, 2019 8:48:11 AM

How do you retain and grow your existing business while simultaneously attacking new markets and customer segments? The answer is an old-school sales tool with a new-school twist. In this episode of the Takeover, I'll share my ultimate catalog marketing strategies that are proven to drive sales and customer ... Read More

Episode 19: How to Choose The Right eCommerce Platform

Posted by Matt Johnson on Jul 23, 2019 12:35:36 PM

Should you use an open source, bolt-on, or speciality platform for your eCommerce website? The myriad of options available to industrial distributors today is both a blessing and source of frustration. Choosing the right engine to power your online branch can mean the difference between digital profitability ... Read More

Episode 18: The Customer Drives Every Important Decision

Posted by Matt Johnson on Jul 9, 2019 8:53:37 PM

We can learn a lot from Amazon about any number of eCommerce best practices, but the number one thing that stands out is their customer-centric approach to management and innovation. They're obsessed with customer experience! As industrial distributors we should be too. Spinstak's eComm-Wheel of Growth is ... Read More

Episode 17: Introducing Industrial Marketing 101 - eCommerce Master Class

Posted by Matt Johnson on Jun 27, 2019 10:13:52 AM

Independent distributors are at a crossroads when it comes to eCommerce. What's going to happen if you fail to adapt to new buyers, new technology, and new expectations for your traditional B2B industrial supply business? Matt shares an exciting new resource that can help you save time and money on your ... Read More

Episode 16: How to Build an Internal Marketing Team

Posted by Matt Johnson on Mar 7, 2019 5:06:06 PM

What does it take to run an elite marketing program in-house? In this episode, we're going to discuss the best practices for building an internal marketing team as well as when and how to outsource projects with agency partners. One of the things I have learned from my years working in the agency world, is ... Read More

Episode 15: Building a Digital Customer Journey

Posted by Matt Johnson on Feb 13, 2019 3:22:19 PM

How will industrial distributors survive the generational shift in buying behavior? One answer is to build a digital customer journey that utilizes simple marketing tools and strategies that anyone can execute. The goal is to generate more engagements with your customer base which helps you minimize ... Read More

Episode 12: Why Traditional Distributors Suck at eCommerce

Posted by Matt Johnson on Jan 23, 2019 11:40:53 AM

Frustrated with a lack of results in your online store? Have you been thinking that eCommerce just isn't for your business? You may be right! Learn more about why Traditional Industrial Distributors suck at eCommerce and what to do about it. 3 Reasons Why Traditional Industrial Distributors SUCK at eCommerce ... Read More

Episode 11: eCommerce Shipping Strategies for Industrial Distributors

Posted by Matt Johnson on Jan 16, 2019 2:41:45 PM

How do you save and make money on eCommerce shipping and freight charges without going nuts on data? Learn more on this episode of The Takeover. Good, Better, and Best Shipping Strategies for Industrial Distributors Want to keep more of the money you make online? Navigating the complicated world of eCommerce ... Read More

Episode 10: Technology Adoption Tips for Industrial Distributors & Suppliers

Posted by Matt Johnson on Oct 17, 2018 1:05:26 PM

Industrial distributors and suppliers, hear tips on how adopting technology will make you competitive in a turbulent marketplace. Change is Challenging Making changes to your business can be as challenging as eating a five patty burger. To keep up with the constantly evolving world of industrial supply and ... Read More

Episode 8: Tips on eCommerce, Data, and Trade Show ROI

Posted by Matt Johnson on Sep 26, 2018 9:00:24 AM
Distributors, manufacturers and marketers buckle up! We've got answers to your questions with real, practical solutions.   Questions and Answers About eCommerce, Data, and Trade Shows Selling products through your website, managing tons of data spreadsheets and trying to figure out if that trade show is worth the investment are tough problems to solve. We've got an expert who can give you the ... Read More

eCommerce, roi, data management, q&a, trade show, The Takeover Podcast