Episode 15: Building a Digital Customer Journey

Posted by Matt Johnson on Feb 13, 2019 3:22:19 PM

How will industrial distributors survive the generational shift in buying behavior? One answer is to build a digital customer journey that utilizes simple marketing tools and strategies that anyone can execute. The goal is to generate more engagements with your customer base which helps you minimize ... Read More

Episode 14: The State of Distributor Marketing with Jonathan Bein

Posted by Matt Johnson on Feb 6, 2019 10:12:07 PM

Only 6% of distributors are happy with the results of their marketing efforts and the rest are just plain frustrated. In this episode, Jonathan Bein, from Real Results Marketing joins us to talk about his research survey on distributor marketing. Learn what is working and which areas distributor leaders need ... Read More

Memoirs Of A Tech-Savvy Millennial

Posted by Matt Johnson on Aug 31, 2018 12:44:00 PM

We’ve been a little quiet here on the Spinstak Blog, but we’re back to drop a serious truth-bomb. Take a deep breath and read the following sentence with an open mind… Not all Millennials are the tech-savvy, computer whizzes that society makes them out to be. Historically, we’ve put out a lot of content ... Read More

Budgeting & Tracking ROI: Secrets to Success [Grow Live Episode 35]

Posted by Matt Johnson on Apr 2, 2018 10:34:06 AM

  Natalie Lane and Misti Ferris kick off today’s Grow Live and it’s all about budgeting and tracking your marketing ROI. They share their thoughts on preparing for the unexpected and setting yourself up for success. Together, they realize CMO Matt Johnson could use a few lessons on tracking as well — time ... Read More

Sales Enablement: The new word for company growth [Grow Live Episode 34]

Posted by Matt Johnson on Mar 23, 2018 10:16:07 AM

  What in the world is sales enablement and what does it mean for the growth of your company?  This Grow Live episode is a very special one indeed. Today, Matt Johnson is joined by Natalie Lane and Misti Ferris to talk about how these very important tools can not only help everyone reach their quotas, but ... Read More

How to Run a Joint Sales Call Like a Boss [Grow Live Episode 33]

Posted by Matt Johnson on Mar 16, 2018 9:05:29 AM

    There’s no set recipe for a successful sale. It’s just the nature of the beast, every person and every situation is different. Yet, there are several tried and true techniques you can use to have more effective and more profitable joint sales calls. If you want to learn how to run a joint sales call like ... Read More

Bridging the Gap: Sales and Marketing for Industrial Suppliers [Grow Live Episode 32]

Posted by Matt Johnson on Mar 9, 2018 2:38:41 PM

  Are you building a legacy for the future? Or, are you being left in the dust? Today’s Grow Live addresses a key disconnect in the ways that sales and marketing departments embrace the digital era. Join Matt Johnson and Renia Carsillo as they discuss how industrial supply businesses can bridge the gap ... Read More

Google My Business: Are you ready to amp up your search rankings? [Grow Live Episode 31]

Posted by Matt Johnson on Mar 2, 2018 12:55:00 PM

Renia Carsillo joins us after a short break and she’s on a mission to help you rank higher on search. Can you think of businesses within 100 mile radius you want to connect with? If the answer to that question is yes, this is a Grow Live you’re definitely going to want to take notes on. Keep reading to learn ... Read More

Foolproof Strategies for Engaging Seasonal Campaigns [Grow Live Episode 30]

Posted by Matt Johnson on Feb 23, 2018 1:16:38 PM

  Another week of Grow Live, another exciting guest! Today, Matt is joined by Joe Thompson, a creative and agile Marketing Manager here at Spinstak. The pair discusses the best way to really know who you’re selling to, as well as how to determine your customers’ peak buying times. Don’t miss out on their ... Read More

Top 5 Things to Remember When Launching a Rebrand [Grow Live Episode 29]

Posted by Matt Johnson on Feb 16, 2018 4:22:21 PM

Today, we welcome Natalie Lane to the set of Grow Live! Natalie is our Director of Marketing and Product Development and the newest member of the Spinstak team. If you’re in the process of rebranding your company or are thinking about it, you won’t want to miss this episode. Natalie and Matt Johnson spill ... Read More