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Distributor Marketing University / Catalog Development

by Matt Johnson, on Aug 17, 2019 8:48:11 AM

How do you retain and grow your existing business while simultaneously attacking new markets and customer segments? The answer is an old-school sales tool with a new-school twist. In this …

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Topics:Catalog DevelopmenteCommerceDigital MarketingLeadership

by Matt Johnson, on Mar 7, 2019 5:06:06 PM

What does it take to run an elite marketing program in-house? In this episode, we're going to discuss the best practices for building an internal marketing team as well as …

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Topics:Catalog DevelopmenteCommerceDigital MarketingLeadership

by Matt Johnson, on Feb 13, 2019 3:22:19 PM

How will industrial distributors survive the generational shift in buying behavior? One answer is to build a digital customer journey that utilizes simple marketing tools and strategies that anyone can execute …

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Topics:Catalog DevelopmenteCommerceDigital MarketingLeadership

by Matt Johnson, on Feb 6, 2019 10:12:07 PM

Only 6% of distributors are happy with the results of their marketing efforts and the rest are just plain frustrated. In this episode, Jonathan Bein, from Distribution Strategy Group joins us …

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Topics:Catalog DevelopmentDigital MarketingLeadership

by Matt Johnson, on Aug 24, 2018 7:00:00 AM

Print is NOT Dead. You may have heard otherwise and are hesitant to believe it. You’re not alone. Many educated and successful distributors have accepted the notion that printed catalogs …

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Topics:Catalog Development

by Matt Johnson, on Apr 2, 2018 10:34:06 AM

Natalie Lane and Misti Ferris kick off today’s Grow Live and it’s all about budgeting and tracking your marketing ROI. They share their thoughts on preparing for the unexpected and …

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Topics:Catalog DevelopmentDigital MarketingLeadership

by Matt Johnson, on Mar 23, 2018 10:16:07 AM

What in the world is sales enablement and what does it mean for the growth of your company? This Grow Live episode is a very special one indeed. Today, Matt …

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Topics:Catalog DevelopmentDigital MarketingLeadership

by Matt Johnson, on Mar 16, 2018 9:05:29 AM

There’s no set recipe for a successful sale. It’s just the nature of the beast, every person and every situation is different. Yet, there are several tried and true techniques …

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Topics:Catalog DevelopmentDigital MarketingLeadership

by Matt Johnson, on Mar 9, 2018 2:38:41 PM

Are you building a legacy for the future? Or, are you being left in the dust? Today’s Grow Live addresses a key disconnect in the ways that sales and marketing …

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Topics:Catalog DevelopmentDigital MarketingLeadership

by Matt Johnson, on Feb 3, 2018 10:48:55 AM

That's right. New name. New look.  Revitalized Mission and Vision. We felt like now was the perfect time to announce our brand change to the world. Coming off the heels of another …

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Topics:Catalog DevelopmenteCommerceTrade ShowsDigital MarketingLeadership