Episode 20: Top Secret Catalog Marketing Strategies for Industrial Distributors

Posted by Matt Johnson on Aug 17, 2019 8:48:11 AM

How do you retain and grow your existing business while simultaneously attacking new markets and customer segments? The answer is an old-school sales tool with a new-school twist. In this episode of the Takeover, I'll share my ultimate catalog marketing strategies that are proven to drive sales and customer ... Read More

Episode 19: How to Choose The Right eCommerce Platform

Posted by Matt Johnson on Jul 23, 2019 12:35:36 PM

Should you use an open source, bolt-on, or speciality platform for your eCommerce website? The myriad of options available to industrial distributors today is both a blessing and source of frustration. Choosing the right engine to power your online branch can mean the difference between digital profitability ... Read More

Episode 18: The Customer Drives Every Important Decision

Posted by Matt Johnson on Jul 9, 2019 8:53:37 PM

We can learn a lot from Amazon about any number of eCommerce best practices, but the number one thing that stands out is their customer-centric approach to management and innovation. They're obsessed with customer experience! As industrial distributors we should be too. Spinstak's eComm-Wheel of Growth is ... Read More

The Power of Partnerships: 3 Things Manufacturers Can Learn from HubSpot

Posted by mjohnson on Sep 3, 2018 11:14:05 AM
    INBOUND 2018 is upon us!   This annual event hosted by sales and marketing software powerhouse, HubSpot (HUBS), draws 25,000+ agency, sales, and marketing professionals from all over the world to learn, connect, and leave inspired.   HubSpot is a software company. The TAKEOVER and my own marketing firm, Spinstak, are both dedicated to the world of industrial supply. What, if anything, can ... Read More

HubSpot, Blog, customer experience, INBOUND, flywheel, manufacturers

The Takeover Story With Matt Johnson

Posted by mjohnson on Jul 24, 2018 2:08:43 PM
Now this is a story all about how My life got flipped turned upside down... Fresh Prince, anyone?   My Grandparents: The Original Industrial Entrepreneurs It all started in 1948 when the beautiful Canadian daughter of Irish immigrants married a scrappy son of English immigrants in the lake country of Ontario, Canada. My grandparents, Ron & Veronica Johnson were the founders of several small ... Read More

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