Episode 8: Tips on eCommerce, Data, and Trade Show ROI

Posted by Matt Johnson on Sep 26, 2018 9:00:24 AM
Distributors, manufacturers and marketers buckle up! We've got answers to your questions with real, practical solutions.   Questions and Answers About eCommerce, Data, and Trade Shows Selling products through your website, managing tons of data spreadsheets and trying to figure out if that trade show is worth the investment are tough problems to solve. We've got an expert who can give you the ... Read More

eCommerce, roi, data management, q&a, trade show, The Takeover Podcast

Episode 7: Artificial Intelligence and the Industrial Supply Chain

Posted by Matt Johnson on Sep 19, 2018 9:00:40 AM

Artificial intelligence has the ability to supercharge the industrial supply chain. Learn more from Industrial Entrepreneur, Paul Noble.    The Impact of Artificial Intelligence on The Industrial Supply Chain Artificial intelligence, or AI, has made its way into the industrial space with many suppliers and ... Read More

How to Become an Innovator with Wayne Johnson

Posted by mjohnson on Sep 13, 2018 9:58:24 AM
The secret to becoming an innovator is all in your head.           Exciting new products are being brought to market every day. Behind every great product is an innovator with a great idea. So what are some steps you can take right now to become an innovator in your industry? On this week's episode, Matt has called upon a familiar face to give you the answers. Wayne Johnson, CEO of Accuform ... Read More

Podcast, innovation, research and development, new product development

SOLOCAST: 5 Ways Industrial Suppliers Can Become Hyper-Specialists

Posted by mjohnson on Sep 7, 2018 11:32:56 AM
Learn how to differentiate your company by becoming a "hyper" specialist!           It’s no secret that buyer’s behaviors have changed. Companies need to evolve with it. The Amazon effect has not gone unnoticed, especially in the world of industrial distribution. What can you do to survive and thrive in today’s marketplace? Listen in and learn why hyper-specialization can be the turning point for ... Read More

Podcast, hyper-specialist, niche, solocast, specialize

The Power of Partnerships: 3 Things Manufacturers Can Learn from HubSpot

Posted by mjohnson on Sep 3, 2018 11:14:05 AM
    INBOUND 2018 is upon us!   This annual event hosted by sales and marketing software powerhouse, HubSpot (HUBS), draws 25,000+ agency, sales, and marketing professionals from all over the world to learn, connect, and leave inspired.   HubSpot is a software company. The TAKEOVER and my own marketing firm, Spinstak, are both dedicated to the world of industrial supply. What, if anything, can ... Read More

HubSpot, Blog, customer experience, INBOUND, flywheel, manufacturers

Memoirs Of A Tech-Savvy Millennial

Posted by Matt Johnson on Aug 31, 2018 12:44:00 PM

We’ve been a little quiet here on the Spinstak Blog, but we’re back to drop a serious truth-bomb. Take a deep breath and read the following sentence with an open mind… Not all Millennials are the tech-savvy, computer whizzes that society makes them out to be. Historically, we’ve put out a lot of content ... Read More

Content Marketing Tips and Tricks with Lindsay Konzak

Posted by mjohnson on Aug 29, 2018 11:17:58 AM
Developing trust with your customers in a digital world is all about good storytelling.                 What is content marketing? Does it seem like too much for you? Stick around to find a simpler way of getting content marketing done the right way! Lindsay Konzak, owner of 3 Aspens Media joins Matt today in the studio to talk about her winning content marketing strategies for wholesale ... Read More

Podcast

Back to the Future: Printed Catalogs Are The Proven Way To Boost Distributor Sales

Posted by Matt Johnson on Aug 24, 2018 7:00:00 AM

Print is NOT Dead. You may have heard otherwise and are hesitant to believe it. You’re not alone. Many educated and successful distributors have accepted the notion that printed catalogs have gone the way of vinyl or 8-tracks. We’ll let you in on a little secret, vinyl’s making a comeback and print never ... Read More

Developing a "Yes We Can" Culture with Wayne Johnson

Posted by mjohnson on Aug 14, 2018 10:08:48 AM
What's the difference between good customer service and exceptional customer service?               If you're an industrial supplier, distributor or a business owner, you know the importance of customer service. This week on The Takeover, Matt is joined by a special guest... his father, Wayne Johnson. Wayne serves as CEO of Accuform signs and strives each day to make both his employees and his ... Read More

Podcast

Learn How to Get a Grip on Your Business with Rene Boer

Posted by mjohnson on Aug 8, 2018 8:52:27 AM
Work on your business, not in your business.                 The Takeover is all about challenging, inspiring and leading your team to leave a legacy in your industry. In this episode of The Takeover, host Matt Johnson is joined by EOS Traction Implementation expert Rene Boer. Boer has made a name for himself helping businesses revamp their leadership, tackle their biggest rocks, and achieve ... Read More

Podcast