<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1039796276094486&amp;ev=PageView&amp;noscript=1">
eCommerce Login
Get In Touch
eCommerce Login
Get In Touch

Growing Again! Meet the Newest Spinstak Nerds and Ninjas

by Matt Johnson, on Jan 26, 2018 4:41:15 PM

For the third straight year, we were blessed with double-digit growth. 2017 was a wild ride, and this year is shaping up to be no different. The agency life is never boring! One of the reasons why it's so much fun is that we get to work with amazingly talented, passionate, and creative people.


If I'm honest, I don't take the "HR Textbook" approach to talent acquisition... never have, and probably never will (sorry, not sorry). For me, it's always a gut feeling... a smile... a handshake... a lunch date.

At Spinstak, we hire talent based on values first, skills second, and experience third. The world of digital marketing is a constantly moving target. Your experience and fancy degree mean very little in the ever-evolving world of inbound and digital marketing. What truly matters is your hustle, humility, and hunger to grow.

One of our core values is "Growth-Driven" and as diverse as our newest group of Spinstak staff is, it's the one thing they have in common. They want to grow personally, professionally, and collectively. You know without a doubt that their passion and drive will rub-off on our clients and create results that win.

I could go on and on about hiring, core values, etc. But, you'll have to wait to hear more on a future episode of Grow Live. For now, I am please to present the newest members of the Spinstak team.

Natalie Lane2G6A9787-1

Director of Marketing & Product Development

Ninja / Nerd (rare hybrid variety)

Creative marketer, adaptable leader and lover of all things business. Never pigeon-holed, always learning and not wasting a moment to innovate, create and WIN. Natalie is a natural leader with over 10 years experience in high-level marketing roles in logistics, banking, agency, and safety distribution.

Natalie's role at SMS is to position our brand and SAAS products at the forefront of our industry.


Stephanie Kiddstephanie kidd


Smart, steady, and deadly accurate copywriter. Writers are typically either killers or poets. Stephanie is a rare young writer who has the ability to create killer content that converts, engages, and entertains her readers. Stephanie has interned with SMS for two years while she finished her college degree.

She understands the industry, personas, and marketing concepts... and she's only just begun her career (WOW). Her role at SMS is to create remarkable written content for social, email, web, and video scripts.


Caleb Kenneycaleb kenney

eCommerce Manager

Developer, problem solver, and digital native. Caleb is well educated and experienced in all things IT, web language, and SEO. His unceasing work ethic and drive to learn and tackle complex challenges makes him an extremely valuable asset in our quest to make the impossible eCommerce projects, painless.

While he's capable of almost any task, his primary role at SMS is to manage the technical development of our client's eCommerce projects and growth-driven design.


Marilyn Michaels2G6A9762

Graphic Designer

Creative graphic designer and photographer. Marilyn comes to SMS with years of experience in the marketing agency world. Her impeccable eye for high quality photography, attention to detail, and tireless drive to visually communicate complex ideas makes her a very special addition to our team.

We are thrilled to have someone who can do full-scope creative work from photography, editing, layout, and design. Her primary role at SMS is product photography and graphic design for eCommerce and Printed Catalogs.


Danielle Kuka_N3A9749

Marketing Manager

Passionate, detail-oriented account manager. Danielle has a background in hospitality and it shows. Her attention to detail and customer service is second to none and her clients always feel special knowing that she is advocating for them and their work with our production team. Her smile and attitude are infectious.

Danielle manages our eCommerce, photography, and video projects. She ensures that even the most complex websites are completed on-time and on-budget.


The weapons are plentiful. The talent is abundant. I look around the office today and I am simply amazed at the group of industrial marketers we have put together. We have a healthy balance of nerds and ninjas. Our right brain and left brain are working together to produce tremendous work. The best in our industry. Perhaps some of the best in the world.

The future is bright as we press into 2018. I am excited for our team as they begin their growth journey. I am equally excited for our clients who will benefit from this group's collective super powers. Please connect with them in LinkedIn and welcome them to the team!