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Are you using your smartphone, or is it using you? Learn how to make technology work in your favor. Check out this week’s show for the team’s favorite apps that help them with productivity, social media and even some guided meditation. Hey, marketing’s stressful...we could all use some tools to help us relax. Join Matt Johnson and Renia Carsillo for a special Tech Edition of Grow Live.

Watch, listen or read now and learn more about:
  • Apps that can help you easily collaborate with others
  • The team’s all-time favorite free and paid productivity apps
  • Using LinkedIn to interact with influencers and stay in touch with partners
  • Tools to increase ‘smarketing’ efforts that your salespeople will love
  • Apps that can help you declutter your brain so you can relax

“Use technology as a tool, not the other way around,” — Matt Johnson, CMO & Managing Partner at Safety Marketing Services.


Check out these additional resources:

Today’s call to action: We want to know your favorite apps. Tell us how you use your smartphone to make your day easier in the comments below. Get started now with the FREE Hubspot Sales App! Don’t forget to like and share either! We’ll send you an awesome mug just to say thank you!

Don’t miss next week’s show! We can’t keep it a secret any longer! We have a new name, a new look and a new team member!! We’ll see you then!


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Read the Grow Live transcript... 

Matt:

In this episode of Grow Live, we're going to give you our top 10 apps for marketing managers today.

Renia:

Tell us what your favorite apps are in the comments below. Hey, Matt. Do you have Minecraft on your phone?

Matt:

What's Minecraft?

Renia:

Welcome back to Grow Live, everybody. We are excited to be back with you for episode 27. Can you believe we're almost at 30?

Matt:

It's amazing. I'm just so, I'm so glad we've kept this thing going. Sometimes, we scramble to get on the show today, but we're here.

Renia:

I don't think we even scrambled today.

Matt:

Well, no, we did. We had this all planned out, and I looked through it, and again, this is another episode where I'm going to play the village idiot, and I'm going to get schooled on all of the new tech and all of the new apps that are out there that I should be using.

Renia:

Today, we are here to share with you the top 10 apps for marketing managers for 2018. Some of these are oldies but goodies that we think you should be using. We'll call them classics. Some of these are newer, which, if you haven't heard about them yet, will really help you out. If you haven't been with us before, I'm Renia Carsillo, director of digital strategy here at Safety Marketing Services, and I'm back with my cohost Matt Johnson, our CMO and managing partner. We are really excited because we are going to have something very special in just a couple of days, right?

Matt:

We are. Do you want me to give a little-

Renia:

Tease the audience.

Matt:

A little teaser.

Renia:

Yeah.

Matt:

Okay. Awesome. We've talked about this a lot, but we are going to be unveiling a new brand name coming very soon, so be on the lookout for that. Next week, if you tune into the show and the website's completely different or their social media looks completely different, you will know because you heard it here first. That next week begins a new era for our agency, and we're going to be unveiling a new brand name and a new look across the board, social and the website and the whole nine years. Very excited about this, Renia, and can't wait for you guys to see it and to hear your feedback.

Renia:

They're going to meet someone new they haven't seen before next week too, right?

Matt:

That's right. We're excited to introduce another team member.

Renia:

We're hiding her behind the camera right now. If you want to help us out, please leave us a review on iTunes or leave a comment below. What we'd really like to know today from you is what are your favorite apps for your role as a marketing manager or a sales director or as a business owner. What are the things that you can't do without on your phone or on your tablet. I love apps. I have more than a hundred-

Matt:

Wow.

Renia:

... on my phone. I'm always trying out new ones to be more productive, but there are a few classics that hang around forever. Tell us what your favorites are and maybe help feed my app addiction. As always, if you leave a comment or leave a review on iTunes or share, we will enter you to win some cool SMS swag.

Matt:

That's right.

Renia:

I think it's about time we do a drawing for that, isn't it?

Matt:

That's right. Yeah, we are excited to send you some cool shirts, Nerd or Ninja shirt, and obviously, these mugs. Look at this mug. I mean, how could you not want one of these? They're beautiful.

Renia:

You have to show them-

Matt:

I use them.

Renia:

... the other side.

Matt:

Oh yeah.

Renia:

That's the pretty one.

Matt:

Yeah, it's got the Grow Live logo on it. All you have to do in order to get one of these is to comment or share-

Renia:

Or leave a review.

Matt:

... or leave a review, and you can get one of these. Because only dozens of people are doing it, your chances to win are pretty good.

Renia:

Yeah, we will actually do our first drawing or something this coming week.

Matt:

Yup.

Renia:

Awesome. Matt. Do you have an iPhone X yet?

Matt:

I do not. I am on a contract, so I will be upgrading my iPhone shortly, but no, I have, I've seen it. It's pretty sexy. I like the look of it. I have not played around with it long enough to know what are the cool functions of it.

Renia:

I don't have one yet either, and I was resistant. When they first announced it, I'm like, "What? A thousand dollar iPhone?" but as I've seen a couple other people with it, I kind of have X-envy.

Matt:

Really?

Renia:

Yeah.

Matt:

I'm not quite there yet, but I think it might be slightly overrated, but I certainly do enjoy my 7X Plus. My-

Renia:

Oh, you're-

Matt:

Or my 7 Plus.

Renia:

You're actually better than I, I'm still at a 6S Plus.

Matt:

Oh, okay.

Renia:

Yeah.

Matt:

Yeah, well, yeah.

Renia:

Do you know how many apps you have?

Matt:

I don't, but it's not a hundred, I can tell you that right now. It's probably in like-

Renia:

I want to know-

Matt:

... I don't know, 20-30.

Renia:

... if you guys think that that's a lot. How many apps do you, do a quick scroll through or something or look at your iTunes and tell us how many apps you have on your phone. Is a hundred a lot? I don't even have a context for that.

Matt:

It seems a lot to me. I do use the Windows inside of the iPhone, that's ironic to say that, but I do use those to organize my apps, and I can tell you, it's just like, I got two screens, so I just, one, two swipes, and then I can get to all my apps, and I organize them that way. I would say, in general, there's probably like five or six that I go to like 80% of the time. It's like the 80/20 role. Those 20% of the apps that I have downloaded account for 80% of my time on my phone.

Renia:

That makes sense. I think that's where we want to start are what are those workhorse apps that we go to all the time, that we use constantly. Mostly, those are productivity things for most people, maybe unless you're a social media manager. What's our first one, one that you go to all the time? I know we both use it a lot.

Matt:

One of the ones that we use at work here is Workplace by Facebook. I actually was skeptical when this first came out because I thought, well, that's definitely blending two areas of your life together that maybe shouldn't be blended. I guess I come from an old school background where I was like, Facebook should just be, you leave that in your personal life, and that doesn't really fit into what we do here at work on a day-to-day basis, but when I saw Workplace by Facebook, I realized that it was doing all of the cool things that we want from a messenger app, from a communications app, a culture-building app. It allowed us to do it in a way that required absolutely zero training because, and I guess that would be my number one thing to say about Workplace is that it doesn't require you to train your team how to use it because everybody knows how to use Facebook, or the vast majority of people. At least everybody in our millennial agency certainly does.

Renia:

I was watching a great video about this the other day. The majority, Facebook is getting older and older and older. It doesn't really matter what the age group is. There's actually fewer millennials on Facebook than there are-

Matt:

That's right. I've heard that.

Renia:

... older people. Workplace is technically two apps. It's the Workplace by Facebook app itself, and then the Messenger app. If you use those two in tandem, like you said, no training required because people are already comfortable there, and it does live in a silo. It's not your Facebook profile from your personal life that comes over to Workplace. You have a work profile, but because it's the same ecosystem as people are already used to on Facebook, they don't need training on how to use it, which is a big reason why it's great, especially if your workforce is a little bit older. We know all the cool kids are on Slack.

Matt:

We used Slack for a while-

Renia:

We did.

Matt:

... by the way, and I actually enjoyed it.

Renia:

There may have been a little revolt when we transitioned from Slack to Workplace.

Matt:

Possibly.

Renia:

Possibly.

Matt:

I'm looking at you, Lief.

Renia:

Because the cool kids like Slack, but Slack functions much more like a Twitter or an Instagram where it's very hashtag-oriented, and it's very, very fast pace, and it can be unfriendly to workers that are not used to that environment. It also is a great place to lose your threads of data. It's hard if you don't understand that ecosystem to go back and find things and-

Matt:

Yup, I-

Renia:

... it's easy on Facebook.

Matt:

... spent a lot of time searching for different people's messages, but I can just, in Facebook, in Workplace by Facebook, I can go, and I click on a person or I can go to a group within the ecosystem there, and I can find that message very quickly.

 

I really enjoy it. I also think that it's cool you can do live videos, so the live video function that we're doing right now, that's available on Workplace. Let's say that I need to get a message to my leadership to or to the whole team quickly, I can just pop up my phone and do some live video right there, record it, live in the stream so that your communication's better. What's the number one breakdown when it comes to working together as a team? It's communication, always. Whatever we can do to improve that I think is important.

Renia:

You can actually call each other through the app. There's a bonus too when you go to set this up. If you're a larger company with a lot of people, Facebook actually has an entire launch kit to help you integrate this into your company with posters that you can print out and put in your break rooms-

Matt:

Wow.

Renia:

... and email templates that can be sent out about how to set users up, and meeting kits, and everything is free for you when you go to set it up. It's a great, easy thing to integrate. There's a free version or a very inexpensive I think it's $3-per-user version. We highly recommend it as a workhorse communications app for your team.

Matt:

Love it.

Renia:

I gotta, I'm really excited about this next one. This is an old school app that I love. Our second app is Todoist. This app is actually, it was launched in 2007. This is like a dinosaur in app world terms, but it's designed specifically to match the getting-things-done hashtag gtd. There's like millions of Instagram photos-

Matt:

Is it-

Renia:

... if you hashtag gtd.

Matt:

It's David Allen?

Renia:

David Allen, Getting Things Done.

Matt:

You want to look that book up. Great, great book. Great concept for getting that clutter out of your head. If you have trouble getting things done during the day, if you have trouble organizing and being productive, this is a great methodology. I found that this was very helpful for me. I would go to sleep at night, or try to go to sleep, I didn't actually go to sleep, and I had all of these to-do lists going on in my head. This book and the methodology therein has been extremely helpful for me. This is the app that goes along with that.

Renia:

Yeah, it's not officially a GTD app, but that's what it was constructed around. It's very easy, simple, and clean, which I think is its strength. There's thousands of to-do apps out there, but a lot of them are a little funny to use or they're complex in their organization. This one is really simple and clean. There's a free version or a $49 a year slightly souped-up version that I use. I speak to-dos into this app all day, every day broken down by personal things and work things and different project things. It just automatically reminds me what needs to be done when. It's a really great tool. Wicked simple. Been around for a long time, but I highly recommend it if you're struggling with managing all of those to-dos.

Matt:

Nice. Well, those are the two that I've actually heard of, and now, we're going to get into the world of apps that only Renia knows about. I'm just joking. I'm sure they're very popular apps, but these-

Renia:

I wish-

Matt:

... are special.

Renia:

Yeah, I wish they were my special gems that no one had ever heard of, but they're actually all pretty popular apps.

Matt:

Okay, I believe you.

Renia:

Number three is an app called Bear. This is favorite word processing app for your phone because you can actually construct an entire landing page or a blog post or a website page with HTML code in the app itself, or you can just take quick notes, or you can take audio notes in a, again, just like Todoist, a very simple, clean format. I spend a fair bit of time sitting in a pickup line to get my kids, and I was always like, "Oh, maybe I'll pull out my laptop and work on that blog post," but that's a little hard to wedge-

Matt:

That is so nerdy.

Renia:

... between the steering wheel.

Matt:

Oh my gosh.

Renia:

But now, I can actually write inside of Bear, format the entire thing because it has header tags and HTML code for italics and bolds and things like that. You can format images into it, and then send it right to WordPress, right to HubSpot directly from that app. It's also very simple and very beautiful. Again, not a lot of bells and whistles-

Matt:

Love that.

Renia:

... but it does the thing it does perfectly. It actually is the one that lives in my Dock on my home screen because I use it more often than almost anything else except my text messages.

Matt:

That makes sense as a writer, and what a great way to spend your time instead of losing all hope in humanity by going to Twitter.

Renia:

That is true.

Matt:

Just pull out that thing, start writing a blog article, create some good, helpful content for the world, and stay out of politics and Facebook and all that stuff.

Renia:

Yeah, and-

Matt:

Much better use of your time.

Renia:

If you've been trying to write inside of the Notes app on your iPhone, you're probably going to get frustrated with it because it's not real friendly for formatting. You can't really take it anywhere else. This app is, it's a really beautiful text editor right inside your phone.

Matt:

Cool. I'll check it out.

Renia:

All right, you want to talk about some social media tools?

Matt:

Yeah. This is where you schooled us last week about how we should be using LinkedIn, and remember how we talked all about this idea of always be giving back and always be providing relevant content, and you might be asking yourselves, "Well, how do I get that stream of relevant content?" and these are the apps that you'd recommend for curating that content. Am I right?

Renia:

Yeah, number four is actually, again, two, because I like them so close to the same, I couldn't pick which one. They're Pocket and Feedly. We talked last week about Feedly, which is an app for you to curate blogs and news sites that are related to the content you're trying to curate. Pocket does the same thing with a little bit more unique feature to sort by tags and also to save things for offline reading. You can take something and say, "I'd like to be able to read this, maybe when I'm out and don't have Wi-Fi access," and you can save it for offline reading.

 

In Pocket, you can also clip out of an article with the annotation grabbed so you can take it over and put it into blog post or into your social media with that quote clip grabbed out of it. Easy for you. It's really important-

Matt:

Very cool.

Renia:

... to have an app like that if you are spending a lot of time trying to build your audience on LinkedIn or Facebook.

Matt:

Love it.

Renia:

Awesome. The second one is, of course, our number five, is the LinkedIn app itself, right?

Matt:

That's right. This is the one that, like I said earlier, this is one of those ones that I'm always on. I love, LinkedIn, to me, is my own Feedly in a way because it is giving me a steady stream of people, or content from people who I associated very closely with in my network. This is kind of my go-to business newsfeed right now. LinkedIn has had some major updates to it. If you've downloaded this app in the past, maybe, I guess this was updated like two years ago?

Renia:

Yeah, it's about 18 months to two years ago that they really made a big mobile shift.

Matt:

If you have downloaded it before that, it was kind of like crap, to be honest-

Renia:

Yeah, sorry, LinkedIn.

Matt:

... with you. It was not pretty, just the design of it. Now, it looks much more like a Facebook in ways. The feed is very, very clean. Not a lot of distractions on it. I highly recommend this app, and of course, great for just killing some time, looking up relevant people, asking to connect. You can do everything on this app that you can do from your desktop.

Renia:

Yeah, actually, with one major bonus. On the LinkedIn mobile app, you have the option to use native video. It's really important if you want to use native video. I'm sure it's coming to the desktop side imminently-

Matt:

This-

Renia:

... but-

Matt:

Thank you for saying that, because I, up until last week, I still didn't know how to post native video to LinkedIn. I see people doing it. I see it on my feed, and it was driving me nuts. I'm like, "Well, how do you, do you embed the YouTube video? Do you, what-"

Renia:

Gotta have the app.

Matt:

" ... do you do?" so thank you. That makes a lot of sense. You guy will be seeing a lot of video from me in my LinkedIn feed.

Renia:

Awesome. I can't wait.

Matt:

It'll be all about promoting my own brand.

Renia:

Usually, we're getting selfie videos-

Matt:

Just joking.

Renia:

... from Matt in-

Matt:

Just joking.

Renia:

... Workplace while he's in the, Matt spends a lot of time in the drop-off and pickup line too, and usually, he's selfie-videoing himself in our Facebook Workplace telling us things that we need to do or ideas he has, so now, he'll selfie-video LinkedIn, right?

Matt:

That's right.

Renia:

All right, good. The last one we want to talk about on social media tools is one I'm really excited with. Now, this one does have some cost associated with it, but it's well worth it. It's called ContentStudio, and ContentStudio takes curating content to the next level. It allows you to get trending content from anywhere around the Internet specific to your audience. It's really hard, guys, for us to find content, especially in social, in our topic area, it can be really difficult to find good stuff.

Matt:

How does this, is this like Feedly in a way, but instead of you telling it what you want, this makes recommendations for you? How does it work?

Renia:

Like a Feedly or a Pocket is related topic areas that you tell it you want to follow and it's primarily specific things that you've either added or recommended, whereas ContentStudio actually takes your topic area and looks for trending information, so things that are being shared often or retweeted often or already popular, or that it predicts are about to be popular and suggests it to you as something-

Matt:

How does it know? That's creepy.

Renia:

That, yeah.

Matt:

Okay.

Renia:

That's, it would take an entire six shows to explain that algorithm.

Matt:

The prophetic ContentStudio.

Renia:

Yeah, and we'd need a data engineer that's smarter than I am to-

Matt:

Sure.

Renia:

... explain that to us, but yeah-

Matt:

Sure. Algorithm.

Renia:

... it goes out and pulls all this in for you so that you can get ahead of trending topics and participate in trending topics, and then it will auto push at specific times for you as well. Think of it like buffer on steroids. Again, there is some cost associated with ContentStudio, but it's fairly minimal, and it's well worth it if you are struggling to curate the right type of content for your feed.

Matt:

Now, one quick question about this.

Renia:

Sure.

Matt:

Can you publish your own content, or is it just about sharing content that's already out there?

Renia:

I think you can publish some of your own content through it. I haven't used it for that, but this is really what is the driver of this one is discovering sharable content. We'll talk in a minute about one that's perfect for your own content.

 

The last topic area that we want to talk about is some tools that we know sales people really love that you can use to increase your smarketing efforts, your marketing and sales alignment, and also to make your content really valuable for your sales people to use. Matt, I think you have a favorite there, right?

Matt:

I do. I confess that I spend a good amount of my time inside of my HubSpot sales app. Now, because HubSpot is my CRM of choice, it's also one that I recommend to a lot of our clients as well. It's a full stack solution, meaning that it is totally integrated with all of my marketing efforts as well, and so what it allows me to do is quickly, from my phone, I can pull up a contact record from one of my customers or one of my prospects or visitors on my website, and I can view all of their activity, activity that not only I may have engaged with like making phone calls or sending them emails that'll all show up in the CRM record, but any kind of activity that they take on our website is recorded, and the timeline as well. That's amazing transparency and insight into the way that my customers are interacting with our brand.

 

Also, it allows me to create all kinds of productivity tools for me as a sales rep and for my team. For example, let's just say that I get a notification from HubSpot sales on my mobile app, I can quickly create a to-do item and task it to either myself or to my team to the follow up on a hot lead or somebody who may be reengaging with us. If I do get that notification, I can quickly task it. I make sure that follow-up doesn't fall through the cracks. This is a really cool too. It's also completely integrated with my email, Renia, so this is nice as well that I can quickly pull up a contact record, find their phone number, make a phone call right from there, or send them an email directly from my sales app. It's all recorded in the timeline, and it's all tracked, and we close more sales.

Renia:

I love that, and it sounds like if your sales people are on the road a lot, that seems like a really critical tool they need to have, right?

Matt:

It absolutely is, and so many sales people are mobile. They really rarely get time to sit down in front of their laptop, so having the HubSpot sales app on their phone is a great idea, and, bonus, there's a free version, which, it doesn't have all of the features that HubSpot Pro has. There's lots of things that are still locked, but it has all of those things that basically I just mentioned. You can still create to-dos. You can connect it to your email. You can have visibility on your website, and you could have timeline for your contact. All of that stuff is available with the free version. Frankly, I don't see any reason why, if you're not using a CRM, why you don't go out and get that, like right now.

Renia:

Right now.

Matt:

Go.

Renia:

Go.

Matt:

Go. Leave.

Renia:

Don't leave. Open another window. You've got six monitors going. Come on.

Matt:

That's right. Open another window.

Renia:

There's one other tool that I really like for both sales people and for marketers, and that's Apple Clips. Have you used that one before, Matt?

Matt:

No. I saw this on your life, and I'm so intrigued about this. Tell me all about this. I want to start making these.

Renia:

We may have talked about video once or twice in the past. Right? Have we talked about video? Okay. Apple Clips is the easiest way I know to make beautiful video. If you've been waiting to have life magically poof into your office and create your video for you, this is the next best thing. Unfortunately, you do have to have an iPhone for it. It is not an Android, and I don't know of an Android equivalent that is as wonderful as this one. Sorry. If somebody does, please post it in the comments and let us know because some of our team is totally missing out.

 

Apple Clips helps you to create really sleek stories and video clips for your feeds because you can take a video clip on your phone and add filters to it, crop it, add music to it, add text to it in the most wicked, simple, easy-to-use interface I have ever seen. It takes everything you love about the simplicity of Apple and applies it to video.

 

If you've ever tried to use iMovie and beat your head against the wall, download Apple Clips. It's totally free. There's two use cases that I can see being really valuable here. Of course, for you as a marketer, to create videos for your social media. In fact, big brands like Buzzfeed use this app all the time. It's not just for us little mensches. Big, mighty companies use it too because it works so well, but also, your sales reps are out all the time with customer. How many times have you been like, "If I could just get a use case video," "If I could just get a testimonial video," but the barrier for them to do this for you is really hard. You have to send out a video crew, or they take a selfie video that's just shaky and weird.

Matt:

Right.

Renia:

If they use the Apple Clips app, you're going to get a pretty decent little video that you can use in your own social media.

Matt:

That's brilliant.

Renia:

It's free. Just go look it up and download it. It's totally free.

Matt:

I love that idea. There's also some little things you can do if you're really taking this to the next level. You can get what are called, what is the name of it? It basically allows your iPhone to not get shaky.

Renia:

Oh, like a stabilizer?

Matt:

Yeah, stabilizer. There's stabilizer selfie sticks that you can hold on to, and you can use that. You can also get a very, fairly inexpensive microphone that can be used either plugged in to your iPhone or using a Bluetooth connection. By improving the audio quality and improving the stabilization combined with this, all of a sudden, you are really looking at a high-impact beautiful video for pennies.

Renia:

Yeah. I mean, for 150 bucks since the Apple Clip app came out, between that and, you can pretty much, you can do pretty well. Now, Apple Clips' strength is in short video. It's really designed to help you create story-style videos for Instagram or Facebook or short format. It's really powerful for that, and that's what most of your videos should be anyway. They should be short form that work really well in Instagram stories or on a Facebook feed or a Facebook ad. Download this one if you have it already and you have an iPhone. Android users, I'm sorry.

Matt:

One thing I would say though is that this works great for social, but this is not a replacement for high quality product videos that should be done in a studio that are going to live on a product page. This is, that would look unprofessional and maybe would be a slight turnoff so-

Renia:

One of these days, we should have a use case of this is when you need a studio video, and this is when you make them yourself, and this, we need to do that.

Matt:

Decision chart.

Renia:

Yeah. If this, then this, right?

Matt:

Yeah, I love it. We'll do that.

Renia:

All right. Love it.

Matt:

Next infographic idea.

Renia:

I want to give you one more before we do our "save your life" one, or a "saved my life" one. One that I really love that we probably should've grouped with the social media is called Planable. Have you seen this one before?

Matt:

I have not.

Renia:

If you are collaborating with a lot of different people to get your social media done, which is true of a lot of larger companies. Maybe one person does, even small companies. One person does Twitter, and one person does Facebook, or five admins post on Facebook at varying times. Planable is designed for collaborating with other social media users for content creation, curation, and approval.

 

For instance, if your boss needs to approve your social media content before it goes out, it is much easier to build it out in here, and for them to get a notification to go in and approve it than to use a terrible looking Excel spreadsheet to do it. Because it's really hard to visual what that content is going to look like inside of a spreadsheet or a Google Doc, this allows you to build it out, schedule it, get it ready, send it for approval. It's a great collaboration tool for social. We know lots of tools that will let you schedule stuff, but they're not really good for collaboration. We love HubSpot, but their social media tool is great for scheduling, it's great for curating, but it's not a great place to collaborate-

Matt:

That's right.

Renia:

... because you can't edit and review each other and things like that. That's where Planable comes in and really shines. If you have a team working on your social media or you have a lot of approval processes happening, I highly recommend this app. There is a free version that has a slimmed down version, so you can go and check it out, but it works for a number for platforms including Facebook, Twitter, LinkedIn, et cetera.

Matt:

I'm looking at it right now. The UI is gorgeous. It-

Renia:

It looks-

Matt:

It looks like, I'll tell you what it looks like. It looks like a social media platform for scheduling social media. It's really cool looking. I might go check this out myself for our team.

Renia:

Yeah, it's actually one of the few as well where you can really get a good sense of what an Instagram post is going to look like. There aren't a lot of great tools for planning for Instagram yet, and the ones I know of are fairly expensive for the one thing that they do, so this is a really great tool. I love it, and yeah, Can we have it?

Matt:

I'll think about it.

Renia:

All right, Matt. Marketing is sort of stressful.

Matt:

Yeah, you could say that.

Renia:

Is there an app for that?

Matt:

There might be. I'll tell you this, guys. Marketing is stressful. Running a business is stressful. I personally have benefited greatly from the, one of my favorite apps is a app called Headspace. This is essentially a guided meditation app. It will force you into following the best practices for centering yourself, dealing with emotion and thoughts that come up in the brain, basically, having the ability to shut off that crazy monkey brain that we have and get some head space, get some time where you can just breathe, get back centered in your body because we run to fast-paced, and we're always engaged digitally. We're in the digital world today where there's so much information going on that I really think it's important for us, in today's world, to slow down and have a place where we can all stop and pause and breathe.

 

I'll tell you what I do every single day because I live this crazy fast pace world here in our agency, and what I do is, at the end of the day after everybody leave, I get in the car, I drive home, and when I park in the driveway, I don't shut off the car. I stay in the driveway, and before I go into my house, I get 15 minutes of guided mediation in every single day. What the helps me do is it helps me leave all of the crap from the office in the office and allows me to clear my mind so that I can go in and engage with my kids and my wife and just be there for my family without having any of that stress, any of those thoughts from the day bring in with me. Highly recommend Headspace. Personal testimony right here. It works, and yeah. You gotta go try it out.

Renia:

I love that. I used Headspace for a long time, and I actually have moved recently to another meditation app called Insight Timer. Insight Timer just has some variables in it. Headspace is a particular type of meditation. Insight Timer has a lot of different types. I've been getting into trying different things. Also, if you are religious in any way, they have a lot of guided prayers inside of Insight Timers that I know that a lot of people-

Matt:

Cool.

Renia:

... really like. I do the opposite. I roll out of bed in the morning, turn the coffee pot on, and immediately sit for my 20-minute meditation, so we ... Look at that.

Matt:

It is funny. We're yin and yang.

Renia:

We highly recommend, we're constantly giving you these fast-paced things, and you probably live in the same world we do where it's always going, so I love that, Matt. It creates a container for us.

Matt:

I'm glad that we finished with that because this list in itself can be overwhelming. I love the idea that just getting back to the idea that technology, it's really meant to make things easier and not more stressful, and so let's watch, let's keep an eye on our technology, guys. Let's not let it control us. Let's make sure that we're using it as a tool and not vice versa.

Renia:

Yeah, I love that. I have a hundred or so apps on my phone, but they all live inside one container, so when you look at the screen itself, it only has the four on the Dock, and my meditation app on the top and everything else is just black sunset.

Matt:

That's a good tip.

Renia:

Yeah, so please don't let your apps control you, but if you need to get a little more work done in the pickup line or on the go, one of these 10 apps can definitely help you. We recommend maybe go start out with one of the free ones like the HubSpot sales app would be a great place to start because it helps you and helps your sales team, and check out how the free version of it works, or go get some Headspace

Matt:

Great. Thank you so much, Renia, for sharing those with us-

Renia:

Yeah, that was-

Matt:

... and again, I learned a lot this week.

Renia:

Yeah, so tell us, thank you, Matt, and tell us what your smartphone does for you in the comments. How are you using your apps, maybe link to your favorite app so that we can get smarter about how we do it too, right?

Matt:

Sounds like a plan.

Renia:

Awesome. Thank you everybody for being with us this week. Please come back and see us next week to meet our newest team member and find out all about our exciting upcoming-

Matt:

We are going to unveil the brand. We may even share a really cool video with you guys next week as well.

Renia:

We might share a video.

Matt:

So-

Renia:

I hear there's a video.

Matt:

... be on the lookout for that.

Renia:

Bye, guys. Have a great week.

 

Hey, everybody. Thanks for joining us. If you're just getting started with us on Grow Live, be sure to check out some of our favorite episodes in the show notes.

Matt:

Don't forget that you can see us live on Facebook every Wednesday at noon, or you can find us on YouTube and binge past episodes in full HD.

Renia:

If you found this helpful and you want to see more, leave us a review, and we'll enter you for a chance to win some Grow Live swag. Thanks again, everybody.

 

 

 

 

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