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You’ve taken a few wrong turns this year in your marketing efforts. Guess what? You’re not alone. You’re supposed to take chances. That’s the only way you get better. How else are you supposed to learn what works and what doesn’t?

So, kick back, relax and grab a bowl of popcorn and read what the Safety Marketing Services Team has to say. Today, you get to hear the inside scoop as they recall their biggest blunders of 2017.

Watch, listen or read now and learn more about:

  • Why you gain experience when you fail and create a better way
  • How Caleb Kenney was essentially thrown to the wolves on his first day
  • Why Shannon Gayton said content doesn’t matter if no one sees it
  • Marilyn Michaels' first day on the job and what she learned about being prepared
  • Why Misti Ferris says we had to tear it all down to build it all back up

“It’s more important to be effective than it is to get credit,”—Renia Carsillo, Director of Digital Strategy.

We hope you have a blooper reel all of your own in 2018. It’s the only way to grow. You can never score big if you always play it safe.

From all of us here at SMS we wish you and yours a Happy New Year! See you next year!

Are you ready to grow?

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Read the Grow Live transcript... 

Renia:

Welcome back to Grow Live, everyone. We are here for our final episode of Grow Live, well, for 2017 anyway. I was told I have to do that, and it's probably very cheesy. My video production crew is really laughing at us right now, but seriously, we are here for Sprout-isode #4. Yes? Sprout-isode #4 I think. Matt's on vacation this week, so I thought we would take over by wrapping up with some bloopers, and mistakes, and crazy things that happened around here in 2017, because as any good marketer knows, the times that really make you, the times where you learn, the times where you gain the experience that makes you truly great are in the failures, and the messes, and the times where you're not exactly sure how you're going to fix things, and so you come up with something new or something creative.

 

So, we thought we'd share some of our bloopers with you. I want to tell you, there have been quite a few around here, as there are any agency, anywhere where you're swinging hard every time you get up to bat. Matt likes to say a lot that running a marketing agency, working in a marketing agency is kind of like having a batting average, in that when you get up and you swing for the fences, sometimes you're going to strike out. In fact, maybe most of the time you're going to strike out, but when you hit that home run, it makes up for everything else. It makes everything perfect again, because we got to swing hard and have some failures in order to have those big successes. If we're playing it safe all the time, we're not likely to get those big wins that are so exciting and memorable and make us the most money.

 

We learned a lot around here in 2017. I know it was big for me. I came to SMS in March, so I haven't even been here quite a full year yet, after 10 years of sort of being a lone wolf. I was training and working as a copywriter and as a digital strategist kind of pony, coming into other agencies and other companies as kind of a lone wolf, and I got back into management, coming into SMS, and learning how to lead a team again. So, I'm sure that anyone who's worked with me this year could probably come up here and tell you about some of the mistakes that I've made doing it, but the number one thing that I've learned is that it's more important to be effective than it is to get credit.

 

So, I'm hoping that as you watch some of the bloopers and things from our team, you'll see that kind of as a theme throughout. I know it was a theme for me. Our number one goal is to be effective and to create amazing experiences for our clients that make everybody more money in less time. In order to do that, sometimes we take a back seat. Sometimes we take a front seat, but we're all always working together as a team. It was really powerful for me to learn how much you can accomplish as a leader if you don't care who gets credit for it. You know, I'd heard the quote many times, but I feel like this year I've really embraced it and seen the magic of it.

 

I'm so excited to share with you what our team has learned this year. It makes me a little teary-eyed to watch it, because it's been a pretty nice year here at SMS, so without further ado, let's see what the team has to say about 2017.

Caleb:

This tape? Okay. This is going to be edited and stuff, right? Okay. So, I just start whenever?

Marilyn:

My hair okay? He's just saying yes. He doesn't mean it. All right.

Judi:

You remember that one project we were working on where we spent so many hours after work, I got so excited about it, and I went home and did hours of work trying to come up with some great ideas?

Shawn:

Yeah, and then the problem is I did the same thing, so after all that work, we ended up in different places.

Judi:

Yeah. We did, but at least we came together, and we had some great ideas.

Shawn:

Well, we used all your ideas. We didn't use any of mine, so ...

Shannon:

What have I learned in 2017? Number one, you can have the greatest written content in the world. It doesn't matter if nobody gets to see it. Number two, if you want to be a marketing ninja or a ninja in anything you do, sometimes you have to listen to a nerd or two.

Joe:

One point, before a very important launch date for one of our clients, I sent a wrong email to the client and just went home for the day. That night he sent me an email, a voicemail. We were all good. Everything got sorted out.

Misti:

So, we tried a new process this year for some social media management, and we ended up at one point using a graphic for our client that was just not the right graphic for the platform that we put it on really.

Luke:

It was very graphic.

Misti:

Not graphic that way.

 

If Luke had been involved a little bit at the end of that process to kind of give that last look through, I'm sure Luke would have been like, "What are you doing?"

Luke:

This isn't what I designed this for.

Marilyn:

I should hold a camera up so you can see that I'm a photographer. I don't shoot guns for a living. Well, I was really nervous, and it was my first day, and it was my first shoot. I had everything set up and ready to go, and then I realized I didn't have all the product I needed to finish the shoot that day, so I guess I learned my lesson. What I do now is I sit and I talk with the people beforehand, and I make sure that I go through my list and I have everything I need before I start the shoot.

Caleb:

So, I was kind of thrown into a new project. I was new here, kind of getting my feet wet still. I don't really take all the time that I should to look over how the project has been developed previously before I had my hands into it. I'm doing work in a section where the files are all old and outdated, that actually reverts the site back to a previous state, instead of me doing all the work that I've done. Yeah. It was a pretty sad time for me, but luckily we were able to recoup from that pretty quickly, so that didn't cost us too much of pain.

Matt:

For me in particular, Misti, when I think about what I learned this year, I think back to our Octoberfest.

Misti:

Yeah. I viewed it as us breaking down and tearing everything apart, so that we could build it back up better.

Matt:

There I was. It was September. I had just turned 34. I think I was going through an early midlife crisis. This idea may have originated over a beer, or three, or four. I felt like we needed to have a reset button, and so I came up with this idea of having a month long boot camp.

Misti:

Month long.

Matt:

I just called it Oktoberfest. It was a lot of pain involved, right? So, I won't discount that, like it's nice being on the other side of it. We've made it through, so it's been a game changer for us. We're excited about 2018, and we're excited about this, all of the work that we've done, but here's kind of the moral of the story, if you will, is that nothing good, nothing lasting ever comes without some effort.

 

There was some very stressful moments.

 

Oh. Like this, right?

Misti:

Yeah. Towards the camera, not towards your face. I want a million bucks.

Matt:

Boom. Oh. What the heck?

Misti:

I love using those things.

Matt:

I don’t think mine came out. Did mine come out?

Lief:

This lesson comes from why you should never plan productions outside in Florida in the summer. It was extremely hot. We had several wardrobe changes. I don't know. I think it was enjoyable, regardless. Give me your real opinion though.

Joe:

My real opinion. That was terrible. I was drained that day, and I was sunburned the next day, so ...

Lief:

We were too.

Brandon:

Yeah.

Shawn:

That didn't work.

Lief:

Perfect.

Shannon:

Oh. I have to actually do it? Is that good enough, or is that bad?

Luke:

What do we say?

Misti:

Grow team.

Luke:

Grow team.

Caleb:

And you do this.

Renia:

Whether it was sweating together over the summer, or sending the wrong email at the wrong time, or learning how strong we are as a team through our Oktoberfest challenge, 2017 presented us at SMS with so many learning opportunities and so many beautiful wins, beautiful mistakes, and beautiful learning opportunities, and we hope that it did the same thing for each one of you. In 2018, it's our hope and our pleasure to be with you as you learn to grow and hopefully have a big blooper reel of your own for next year, because as we said when we started, growth always comes from mistakes. We hope that all of us make some of them, so that we can swing for the fences and hit some home runs in 2018. From all of us here at SMS, to all of you, we wish you a Happy New Year, and we'll see you back with Matt next week. Ah. Oh. That was silly.

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Topics: Grow Live, digital marketing, resources, Sales, Marketing, sales professional, eCommerce, industrial marketing

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