Episode 25: COVID-19 and How to Serve Your Customers Well
by Matt Johnson, on Mar 16, 2020 3:51:47 PM
COVID-19 (Coronavirus) is causing a massive disruption to our economy and causing many to experience panic, doubt, and paralysis. Our job as leaders in the industrial supply chain is to approach the situation with poise and confidence. On this episode of The Takeover, we share three ways industrial suppliers can serve their customers well even in the midst of a crisis.
Keep Calm and Wash Your Hands
I honestly cannot recall anything quite like this in my lifetime. Panic purchasing, hoarding, and fear are everywhere I look, and frankly, this is just the beginning. From the best that I can tell, we are about 50 days or 8-weeks behind China where the COVID-19 outbreak first started. Currently in China, they are starting to recover, but the virus has taken its toll on the people, the government, and the economy. We can expect the same to happen to us.
As it stands, we are operating on a day-to-day basis. We are following closely the recommended guidance from the Centers for Disease Control (CDC) by socially distancing ourselves as much as possible, practicing good hygiene, and maintaining a calm disposition.
Of course, I encourage you to do the same.
For Our eCommerce Clients
Our role is to serve you so that you can better serve your customers, and in that light, we are offering a free COVID-19 message that you can display on your Spinstak eCommerce website.
INSTRUCTIONS: Download this document, make desired changes, and email your revised document to firstname.lastname@example.org. Our team will prioritize getting a banner notification and link to this message on your website.
Three Ways Industrial Suppliers Can Serve Their Customers Well -- Even in the Midst of Chaos
1. Change The Way You Sell
Industrial distributor and manufacturer reps spend much of their days meeting customers in-person, taking customers to lunch, and holding in-person group training events. With COVID-19, you will need to create an online experience and communication strategy that allows you or your sales reps the ability to make "touches" from a safe distance.
2. Get Serious About eCommerce
If you have an eCommerce website that your customers have not been using -- or -- if you still have not built one, now might be the perfect time to stay at home, work on your product selection, pricing, and online purchasing strategy. You've pushed this aside too long. It's time to get serious about creating an online experience that will help you survive this crisis -- and in the long run -- put you far ahead of your competition.
3. Don't Panic, Do The Next Right Thing
Right now we leadership that doesn't panic and act hysterical. So many things in life are not in our hands. We can either trample everyone while we hoard toilet paper, or we can reach out with confident action to serve our customers, our neighbors, and our families. Be cool, calm, and collective over the next few weeks. Above all, keep moving forward.
Time to Put This Into Action!
Execution is what separates the top-performers from those who know what to do but fail to put that knowledge into action.
So let me call you to action.
It's time to invest some much-needed time and energy into your eCommerce website.
The best place to start is by getting FREE access to our eCommerce Master Class for industrial distributors. We will teach you everything we know about how to build, launch, and grow a world-class eCommerce website and marketing plan.
Don't put this off any longer. Start building a legacy that stands the test of time today!