Developing trust with your customers in a digital world is all about good storytelling.
What is content marketing? Does it seem like too much for you? Stick around to find a simpler way of getting content marketing done the right way! Lindsay Konzak, owner of 3 Aspens Media joins Matt today in the studio to talk about her winning content marketing strategies for wholesale distributors and manufacturers. What makes content good or bad? What can you do to get started? And how does any of this relate to storytelling? Lindsay has the answers on today's show!
Check out Lindsay's Content Marketing Firm at 3 Aspens Media
Matt's Book Recommendation: Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
“If you genuinely want to help your customers, stop selling and start adding value.” – Lindsay Konzak
Free Tech Adoption Roadmap for B2B Executives The industrial marketing is changing rapidly. Are you facing technology or software change in your business? This simple roadmap will help you combat these changes effectively so you can avoid tech adoption mishaps, motivate your team, and boost your ROI. Download this PDF and share it at your next leadership meeting.