Shannon Gayton

Content Specialist, Writer and self-professed Safety Ninja
Find me on:

Shannon Gayton's Recent Posts:

Back to the Future: Printed Catalogs Are The Proven Way To Boost Distributor Sales

Posted by Shannon Gayton on Aug 24, 2018 7:00:00 AM

Print is NOT Dead. You may have heard otherwise and are hesitant to believe it. You’re not alone. Many educated and successful distributors have accepted the notion that printed catalogs have gone the way of vinyl or 8-tracks. We’ll let you in on a little secret, vinyl’s making a comeback and print never ... Read More

15 Campaign Launch Tips and Insider Advice for Marketing Teams [Infographic]

Posted by Shannon Gayton on Nov 1, 2017 12:42:57 PM

Marketing has changed. Sure, the foundation is the same and the goal is still to communicate with buyers and sell products. But the way that we do that has evolved. Why? Because consumers have evolved. Many of the traditional strategies we’ve used aren't as effective as they used to be. Now, marketing has to ... Read More

Impressive Trade Show Booths and Displays

Posted by Shannon Gayton on Sep 16, 2016 3:16:08 PM

Topics: Trade Shows

Trade shows can be one of the most effective marketing strategies that your company implements all year. They are often the perfect meeting place for highly qualified prospects and like-minded customers, especially in the safety industry. As an added bonus, trade shows are often held during the same time as ... Read More