Episode 20: Top Secret Catalog Marketing Strategies for Industrial Distributors

Posted by Matt Johnson on Aug 17, 2019 8:48:11 AM

How do you retain and grow your existing business while simultaneously attacking new markets and customer segments? The answer is an old-school sales tool with a new-school twist. In this episode of the Takeover, I'll share my ultimate catalog marketing strategies that are proven to drive sales and customer ... Read More

Episode 19: How to Choose The Right eCommerce Platform

Posted by Matt Johnson on Jul 23, 2019 12:35:36 PM

Should you use an open source, bolt-on, or speciality platform for your eCommerce website? The myriad of options available to industrial distributors today is both a blessing and source of frustration. Choosing the right engine to power your online branch can mean the difference between digital profitability ... Read More

Episode 18: The Customer Drives Every Important Decision

Posted by Matt Johnson on Jul 9, 2019 8:53:37 PM

We can learn a lot from Amazon about any number of eCommerce best practices, but the number one thing that stands out is their customer-centric approach to management and innovation. They're obsessed with customer experience! As industrial distributors we should be too. Spinstak's eComm-Wheel of Growth is ... Read More

Episode 17: Introducing Industrial Marketing 101 - eCommerce Master Class

Posted by Matt Johnson on Jun 27, 2019 10:13:52 AM

Independent distributors are at a crossroads when it comes to eCommerce. What's going to happen if you fail to adapt to new buyers, new technology, and new expectations for your traditional B2B industrial supply business? Matt shares an exciting new resource that can help you save time and money on your ... Read More

Episode 16: How to Build an Internal Marketing Team

Posted by Matt Johnson on Mar 7, 2019 5:06:06 PM

What does it take to run an elite marketing program in-house? In this episode, we're going to discuss the best practices for building an internal marketing team as well as when and how to outsource projects with agency partners. One of the things I have learned from my years working in the agency world, is ... Read More

Episode 15: Building a Digital Customer Journey

Posted by Matt Johnson on Feb 13, 2019 3:22:19 PM

How will industrial distributors survive the generational shift in buying behavior? One answer is to build a digital customer journey that utilizes simple marketing tools and strategies that anyone can execute. The goal is to generate more engagements with your customer base which helps you minimize ... Read More

Episode 14: The State of Distributor Marketing with Jonathan Bein

Posted by Matt Johnson on Feb 6, 2019 10:12:07 PM

Only 6% of distributors are happy with the results of their marketing efforts and the rest are just plain frustrated. In this episode, Jonathan Bein, from Real Results Marketing joins us to talk about his research survey on distributor marketing. Learn what is working and which areas distributor leaders need ... Read More

Episode 13: The Only Number That Matters with Wayne Johnson

Posted by Matt Johnson on Jan 31, 2019 3:48:50 PM

There's only one metric that really matters! Net Profit or EBIDTA is the magic formula for growth. Profit allows you to reinvest in your sales, marketing, and people to add rocket fuel to your business. On this episode, Wayne Johnson, joins us in the studio to talk about some practical steps you can take to ... Read More

Episode 12: Why Traditional Distributors Suck at eCommerce

Posted by Matt Johnson on Jan 23, 2019 11:40:53 AM

Frustrated with a lack of results in your online store? Have you been thinking that eCommerce just isn't for your business? You may be right! Learn more about why Traditional Industrial Distributors suck at eCommerce and what to do about it. 3 Reasons Why Traditional Industrial Distributors SUCK at eCommerce ... Read More

Episode 11: eCommerce Shipping Strategies for Industrial Distributors

Posted by Matt Johnson on Jan 16, 2019 2:41:45 PM

How do you save and make money on eCommerce shipping and freight charges without going nuts on data? Learn more on this episode of The Takeover. Good, Better, and Best Shipping Strategies for Industrial Distributors Want to keep more of the money you make online? Navigating the complicated world of eCommerce ... Read More