Distributors who fail to deliver an omni-channel sales and marketing experience may soon go the way of the dinosaur. Today, it's more important than ever for traditional sales reps to utilize technology that better serves their customers. In this episode of the Takeover, we'll share some creative ways that ... Read More

Topics: Digital Marketing, Leadership

What if I told you that your customers don't always purchase the best products at the best prices? In fact, nine times out of ten, suppliers are chosen based on how well they communicate the value they offer to their end-user. On this episode of the Takeover, I explain how distributors and suppliers alike ... Read More

Topics: eCommerce, Leadership

Every industrial distributor knows eCommerce should be an important part of their business, but very few can actually get the boat out of the harbor, and even fewer can say that eCommerce sales account for a significant portion of their total revenue. In this episode of the Takeover, I share three reasons ... Read More

Topics: Catalog Development, eCommerce, Digital Marketing, Leadership

How do you retain and grow your existing business while simultaneously attacking new markets and customer segments? The answer is an old-school sales tool with a new-school twist. In this episode of the Takeover, I'll share my ultimate catalog marketing strategies that are proven to drive sales and customer ... Read More

Topics: eCommerce, Digital Marketing, Leadership

Should you use an open source, bolt-on, or speciality platform for your eCommerce website? The myriad of options available to industrial distributors today is both a blessing and source of frustration. Choosing the right engine to power your online branch can mean the difference between digital profitability ... Read More

Topics: eCommerce, Digital Marketing, Leadership

We can learn a lot from Amazon about any number of eCommerce best practices, but the number one thing that stands out is their customer-centric approach to management and innovation. They're obsessed with customer experience! As industrial distributors we should be too. Spinstak's eComm-Wheel of Growth is ... Read More

Topics: eCommerce, Digital Marketing, Leadership

Independent distributors are at a crossroads when it comes to eCommerce. What's going to happen if you fail to adapt to new buyers, new technology, and new expectations for your traditional B2B industrial supply business? Matt shares an exciting new resource that can help you save time and money on your ... Read More

Topics: Catalog Development, eCommerce, Digital Marketing, Leadership

What does it take to run an elite marketing program in-house? In this episode, we're going to discuss the best practices for building an internal marketing team as well as when and how to outsource projects with agency partners. One of the things I have learned from my years working in the agency world, is ... Read More

Topics: Catalog Development, eCommerce, Digital Marketing, Leadership

How will industrial distributors survive the generational shift in buying behavior? One answer is to build a digital customer journey that utilizes simple marketing tools and strategies that anyone can execute. The goal is to generate more engagements with your customer base which helps you minimize ... Read More

Topics: Catalog Development, Digital Marketing, Leadership

Only 6% of distributors are happy with the results of their marketing efforts and the rest are just plain frustrated. In this episode, Jonathan Bein, from Real Results Marketing joins us to talk about his research survey on distributor marketing. Learn what is working and which areas distributor leaders need ... Read More